Two obvious examples of this in the business world are recruitment and promotion decisions. Impacts in the corporate worldĪffinity bias is based on generally arbitrary characteristics, which means that the decision by one person to favor another based on those potentially arbitrary characteristics can result in a less-than-optimal choice being made, given the full universe of potential options. Often affinity bias is an unconscious or implicit bias, meaning that the holder of the affinity bias doesn’t necessarily intend to favor those most similar to themselves, and may not even realize that they do so. Such affinities could be based on shared interests, socio-economic or cultural backgrounds, values or even physical characteristics such as race or gender. Affinity bias is a tendency for people to favor others who share similarities with them.
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